UNIQLO!

UNIQLO, the odd high-concept Japanese store that sells… stuff, has several online marketing campaigns, one of which is The Grid. The Grid is a "game" of sorts. It's not competitive, and it's multiplayer (up to 50 people use the same Grid). You manipulate their logo using mouse gestures, and everyone else on the Grid sees the results. Each person has a colour, so you quickly get to see how everyone interacts with it. When I played, there were 10 other people on my Grid, and it was a blast!

I suppose it's as much an art project, as it is a game. Either way, it's a lot of fun.

Check it out:

http://www.uniqlo.com/grid/

UNIQLO!

UNIQLO, the odd high-concept Japanese store that sells… stuff, has several online marketing campaigns, one of which is The Grid. The Grid is a "game" of sorts. It's not competitive, and it's multiplayer (up to 50 people use the same Grid). You manipulate their logo using mouse gestures, and everyone else on the Grid sees the results. Each person has a colour, so you quickly get to see how everyone interacts with it. When I played, there were 10 other people on my Grid, and it was a blast!

I suppose it's as much an art project, as it is a game. Either way, it's a lot of fun.

Check it out:

http://www.uniqlo.com/grid/