[identity profile] jazzbearny.livejournal.com 2007-12-22 11:45 pm (UTC)(link)
Right: as alluded to by [livejournal.com profile] grandiva1968, the filmmakers do have the option of putting out the film with no rating, and then using their poster to advertise it. However, if they do so, they'll then be faced with the problem that many theaters won't screen unrated films.