octothorpe: (neo)

Mirrored from Localtype.

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Yeah, so that was a thing that happened. I’m sure everyone who cares has seen the liveblogs, or read the news, or similar, so I’m not going to bore you with the details of what’s available. I will however, give you the full tedium of my take on all this:

T-Mobile is now the only national carrier that doesn’t have the iPhone.

According to Apple’s listed specs, the iPhone 4S doesn’t do the 1700MHz band that TMo needs to do 3G, but it does mention that it can send and receive on the 2100MHz band, which TMo does use. Technically the chip they’re using can do the 1700MHz band, but I am not sure if the 4S antenna can work with that frequency, even if some form of software workaround can be had. This makes me upset, and after all these years with Tmo, I may have to jump ship. My 1st gen iPhone is on its last legs, and it’s time for me to seriously consider options. I’ve speculated before as to why Tmo didn’t get the iPhone, and I’ve narrowed it down to two possibilities: either all parties involved thought that Tmo would be swallowed by AT&T, rendering the idea of Tmo as an iPhone partner moot, or Tmo and Apple were in talks, but they somehow broke down. We may never know.

The new camera is slick!

A 5-element, ƒ2.4 wide angle lens, 8 megapixels, and a backside-illuminated sensor won’t give my 5DmkII a run for its money, but it’ll be a hell of an improvement over any other phone, possibly including Nokia’s. Not only will it take a good pic, but it will also record 1080p video at 30fps (can I have a 24fps option please?), with built-in image stabilisation. I’ll reserve judgement on the quality of the camera’s IS until I get to play with it, but it’s undoubtedly going to be a huge improvement over the iPhone 4. Oh, and one more thing… it’s got built-in noise reduction. Tiny sensors suck — it’s just a fact of life. A good built-in noise reduction algorithm will go far in enhancing the quality of the photos and video taken, more than the increase in megapixels. The built-in software has also improved, allowing a much faster time-to-picture, and picture-to-picture performance. They also added the ability to crop and rotate within the camera app. I’ve been waiting ages for this. Finally, they added a hardware shutter (the volume button). I’d prefer a dedicated button, but I’ll probably get over that pretty quickly.

Personal Digital Assistant

Siri, if it works with my funny accent, and the processing time isn’t too long, will be amazingly useful to me. The artificial intelligence used reminds me of the Newton “Assist” feature, which simply knew what you wanted to do, and did it. This time, it’s voice activated. “Lunch with Bob tomorrow” will set up a calendar event for lunch, tomorrow with Bob. Do you have several Bobs in your address book? Siri is smart enough to ask which Bob you are talking about. If it needs clarification, it will simply ask. It’s also proactive. If “I want tacos nearby”, it’ll find all the mexican places near my location, then ask if I want to make a reservation. I hope it works as good as it demos.

Messaging

The new messaging features are nice, but really, they’re merely fixing what was horribly broken since the original iPhone. In this modern age, a modal dialog box that vanishes when you unlock the screen, with no way to retrieve the information is dumb. In IOS 5, we get something closer to what Android has had shortly after they decided to become an iPhone ripoff rather than a Blackberry ripoff. There’s still a lot I prefer in the Android, WebOS, or even the Windows Phone 7 notifications system, but at least the iPhone is no longer a total joke in that regard. iMessage is good, but I’d like to see more integration with the desktop, and I’d like more control over the destination. A ‘merged message inbox’ is a lovely thing, but sometimes you want your outgoing message to a person to go on a different system than the original.

iCloud

I’m not going to touch upon too much, as that’s a totally separate article. Suffice to say, if they can pull it off, I’ll be ecstatic. My experience with prior efforts though, is that Apple’s cloud services become unavailable for long periods of time. iCloud promises seamless integration between devices. If it doesn’t work 100% of the time, I can’t rely on it, and it won’t change my current behaviour.

So what excited you? Anything disappointing? Let me know in the comments.

octothorpe: (neo)

Mirrored from Localtype.

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I recently purchased a new Mac mini (2.5GHz i5, AMD HD6630M GPU), Bluetooth keyboard, Magic Trackpad, and HDMI cable to use as a base for a streaming media server. The machine came with Lion (of which I am not currently a fan, but that’s another article) which gives me access to “full-screen mode” on apps that support it. I thought this would be especially interesting for a media streamer/HTPC application. As it turns out, it doesn’t really matter too much, as what I want to see full-screen are videos, which usually have a full-screen option in their control widget.

The Mac mini may very well be overkill for what I am trying to do. It’s got a Sandy Bridge Intel Core i5, a good (not great) dedicated mobile GPU, and 4GB of RAM for what is ostensibly a streaming server. However, if you look past the basics of what a streaming server can offer, having a ‘real’ computer allows me to do some things that could never be done on a Roku, or AppleTV. I have access to the desktop version of Safari/Chrome/Firefox and the Flash plug-in. Most streaming video is still Flash, and HTML5 video isn’t quite as good an alternative as I had hoped.

I chose PLEX, as it seemed to be the most mature of the 10′ interfaces available for the Mac. The interface is quite nice, but if you don’t find it to your liking, you can swap out the theme for something that works for you. The interaction using a simple button-based remote or keyboard is a bit clunky, but it works. If you have a large library, be prepared to hold down the button awhile as your library scrolls by. The current versions of PLEX have a client/server architecture and allow multiple clients to receive streams from a single PLEX server. This is fantastic, as I can then stream to any computer in my house, or over the Internet. Suddenly my hotel movie selection doesn’t suck.

They also have a sophisticated IOS (and Android) app, which I purchased for $5. While I was delighted to see that PLEX would stream to my device, I was upset that the touted Remote functionality doesn’t seem to work with PLEX Servers running on Lion. Indeed, this was the only reason I wanted to buy the app. The PLEX Forum wasn’t very helpful, and questions from multiple users about the topic went unanswered by the developers. I’m still using the wireless keyboard to move through the PLEX interface. Grrr. 

Overall, despite the deficiencies in PLEX, with my set-up, I really dig my new toy. It’s dead simple to set up and maintain, and I am hopeful that the problems with the IOS app will be resolved soon enough. Alternatively, I could check out one of the VNC apps for the iPad and control the interface without the keyboard/mouse combination. 

octothorpe: (me2)

Mirrored from Localtype.

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A couple of friends are building a tiny, cool PC to act as a streaming media client for their TV, using the PLEX client/server applications. I’ve been watching PLEX for awhile, and while their earlier incarnations seemed quite flawed in their usability, the modern ones seem to do well, coupled with the speed of modern hardware to decode complex media and output 1080p signals to a TV via HDMI. Now, they also have IOS/Android apps to both act as clients, or as remote controls for other clients. Suddenly we have convergence.

I’m taking a slightly different route: I’m not going to build a micro PC, I’m going to buy one of the new Mac minis which use very little power, and almost no power when sleeping. The form factor is perfect, and it has HDMI-out. In the past, people have hacked earlier minis to be media servers, but with varied success (they were underpowered, and they didn’t have HDMI, so getting it to the TV was a pain, and they often couldn’t decode a proper 1080p/24 file without stuttering).

Why not an Apple TV? They’re great toys, but they’re closed devices. They don’t do 1080p, and they only do a limited subset of H264 decoding (luckily it’s done in hardware). With the mini, I can read any file any mac can read, which includes the ubiquitous .MKV files the kids get off the interwebs, and with the new multi-core i5/i7 processors, and dedicated GPU, I’ll always be able to send 1080p content to my TV.

So over the week-end, I started ripping my DVD collection. It’s small by some standards, but it’s not inconsequential. I have a mix of old, unrestored films, B&W films, foreign films, some modern digital transfers, and both old and new animation. Logically, this means I had to do some homework to figure out what settings were best for the source material. Finding proper encode settings however, was like pulling teeth — painful, messy, and occasionally, inaccurate ;-). I rip all my DVDs to the hard drive prior to transcoding to H264, then batch transcode overnight. Here are some insights:

  • Ripping (transferring but not transcoding data from the DVD to the hard drive) is far slower than merely copying bit-for-bit. This is due to the bullshit copy protection where they purposely corrupt sectors in the DVD, making the read-head dance from track to track trying to follow the programme material. Nothing can speed this up, as the DVD drive is the bottleneck, and you can’t have a read-head move much faster.
  • Transcoding is resource intensive. You’re CPU bound, and potentially memory/disk IO bound, but there are workarounds…
  • Rip to one disk, transcode to another. All disks should be fast. Don’t use anything USB, unless it’s USB3 (even then, just don’t). Use Firewire 800 (minimum), or SATA/eSATA, or in my case, Fibre Channel (FC, fuck yeah!). This will have a massive impact on how many frames per second you can transcode. Nothing sucks more than having to read from one area of the drive, and write to another area of the same drive.
  • Use fast, 64bit apps. Transcoding is a lot of very scary maths. In 64bit mode, not only can you twiddle giant numbers without rounding/truncating (or being forced to use double cycles to perform the operation), you also get access to way more registers, which means more efficient use of the CPU (32bit mode uses the legacy register system from the old 8088 days which is crippling in a modern compute environment). If your transcoding apps aren’t multicore aware, get new ones.
  • If your primary target device is IOS-based, amp up the bits-per-second, as each IOS device seems to be able to understand different bits of the various H264 profiles, and they’re not merely additive (ie, AppleTV2 isn’t ‘everything the iPhone4 can do, plus some’). Throwing more bits-per-frame will always give you a better picture. All those fancy features are ways to achieve higher quality at a lower bitrate. Give yourself a big bitrate, and you don’t need to rely on the fancy bits that will make your file unreadable on your target device.
  • Check your audio tracks! Sometimes the 0 track is not the main audio track. If you’re not encoding all the audio tracks, double check that you’re bringing in the correct one. Personally, I encode a number of audio tracks, including an AC3 passthrough of the original audio. For commentary tracks, and down-mixed main audio, I use AAC at 256kbit/sec.
  • Check your subtitles! For the love of Pete, don’t burn them into your video. Keep the subtitles as a proper separate track. They’ll look really bad, and it’ll screw up the encoding quality. Do however, ‘force’ them if needed. From what I understand, ‘force’ will bring up the subtitles on the main audio track when there is a foreign language being spoken. Helpful in those films that are primarily English, but suddenly there is dialogue in French or German, and you want to know what they’re saying. This trick obviously only works if the original source was tagged to do so.

For transcoding, I prefer using the latest Handbrake, as it uses the very fast x264 engine for encoding to either .m4v or .mkv H264 containers. I looked around to find a good optimal encoder setting as a jumping-off point, but most sites had old information which wasn’t directly applicable to the latest version of the app. I did however, learn about some of the advanced options which did have a relevance.

I settled on starting with the “AppleTV 2″ preset for my non-animated DVD content, but that yielded an image that I found unacceptable in most of my test material. In most scenes, the entire screen seemed like it was underwater. The macroblocks would shimmer and shake, making it difficult to concentrate on the material. From this, I made some minor adjustments, and I am pretty happy with the results.

  • First thing I did was raise the ‘constant quality’ slider from the default position of 20, to 18. This is actually a logarithmic slider where the smaller number indicates higher quality.
  • I also ticked the “No DTC Decimation” box which helped in areas where there is large areas of a single colour (or subtle fade)
  • Set the “Adaptive B-frames” to “Optimal” which gives a boost in efficiency to the Pyramidal B-Frames.
  • For cel animation, I increased the number of B-frames to 6, and amped the ‘constant quality’ slider to 16
  • For B&W source material, I used a variant of my cel animation settings, but brought the B-frames back down to 3, and used the Greyscale filter in the Picture Settings sub-menu. This greatly reduced macroblock collapse which often happens in B&W transcoding (large splotches of the same colour).

These settings may not be what you’re looking for in your application, but they work well for my purposes (finding a balance between file size and quality level). Perhaps you can use this information as your own jumping-off point. Experiment. Queue up several copies of the same source with different settings, and see what works best for you.

octothorpe: (neo)

Mirrored from Localtype.

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At the NAB Final Cut Pro Supermeet, the video editing world got an exciting peek into Apple’s new professional video editor Final Cut Pro X (FCPX). Dozens of people (myself included) took the small scraps of information we could, and attempted to glean additional insight into what the application would do, and what it would mean to the professional video production industry as we knew it. We saw innovative new ideas, like the magnetic timeline, compound clips, and keyword-based asset management. The promise of a magical, modern, fast non-linear editor (NLE) generated a tsunami of excitement. Ultimately, we were left with more questions than answers until last week when Apple finally unveiled its new creation.

Like any tsunami, the arrival of FCPX left devastation in its wake. Dozens of video editors on Twitter immediately dismissed the product simply as iMovie with a darker UI, and otherwise totally unfit for professional work. They cited important features of their existing workflow that were entirely lacking in the new product. They also cited features that they thought weren’t there, but in fact were, had they read the manual. The Great FCPX Whinging is still going strong on Twitter and forums, and it’s entirely counter-productive.

Folks in the industry like to say “Editing is about storytelling”. I also believe that to be true. What I am witnessing however, is not this. I’m seeing my Twitter stream flooded with apoplectic editors complaining about how a just-released tool doesn’t meet their needs, and countless regurgitations of ‘facts’ that are simply untrue. If the just-released tool doesn’t meet your needs, don’t use it. It really is that simple. The products you were using last week are still running, and you know them well. If you’re in the middle of a project, you shouldn’t change tools anyway. Some worry about future support for FCP7. Yes, eventually Apple will stop supporting the product (they have already stopped selling it), but that’s in the future. In the now, you have deadlines. Worry about meeting them. Smart editors will take the time to learn this new product at the ground floor, so when it is ready for their workflow, they can integrate it. When that time comes, those editors will work faster than the competition, still learning how to make new bins (hint: keywords are the new bin).

FCPX is best thought of as a totally new product. Don’t think of it as Final Cut Pro Ten, think of it as Final Cut Pro X version 1.0. No one gave up their Avid rigs when the original Final Cut Pro hit the scene. Instead, they continued to use the tools that allowed them to tell their stories.

Let’s have less emo whinging, and more great storytelling.

octothorpe: (neo)

Mirrored from Localtype.

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Running up to the Final Cut Pro Supermeet at NAB, there were a lot of rumours about what Apple would show. One camp was convinced that Final Cut Pro would be transformed into an iMovie-like consumer application, and Apple would cede the professional markets to Adobe and Avid. The other camp hoped to see an ultra-modern version of FCP with the ability to ingest any video file, at any resolution, and cater more to the needs of feature film production.

So what happened? Apple unveiled a totally new application with the title “Final Cut Pro X”. Aside from the fact that the old FCP and the new FCPX are both video editors and share a name, very little is similar.

The new FCPX is rebuilt from the ground up as a 64-bit aware cocoa application with hooks into all the cutting-edge technology of MacOS X 10.6. Incorporating OpenCL and Grand Central Dispatch allow the new application to not only scale down to lower-end laptops, but also harness all the logical cores on the CPUs and GPUs of the new Mac Pros. The upside? No more render bars, and much faster performance!

They took a few cues from the latest incarnations of iMovie. The interface is decidely iMovie-like in the placement of UI elements, and there is no longer a clip and separate canvas view. Even though I learnt the traditional clip/comp/timeline way of working an editor, I always thought it sucked. This seems to be an improvement, but I withhold my judgement until I can use the application.

Organising your clips was always a pain in the arse. Automatic shot detection (ex: closeup, medium, and wide), and automatic video scrubbing of clips on mouseover both came from iMovie, and are welcome additions to the new app. The new keyword and search features also look quite promising, although I am curious how they handle missing and relinking media. In the past, Avid has been the gold standard in that area, and the sneak peek at the Supermeet was inconclusive as to Apple’s approach. Not everything is iMovie-derived however, as FCP retains its frame-accuracy, and introduces sample-accuracy on audio tracks. Many folk were worried that because the demo was so reliant on the mouse, that the keyboard jockies would be left out in the cold. During the demo, it was mentioned that everything is operable via the keyboard. That little, yet very important detail seems to have been overlooked by other blogs.

Some features we got to see will change the way we look at editing video. I actually clapped when I saw them demonstrate the elastic timeline. Instead of the old track-based timeline, new tracks are now created automatically any time there is a track collision. If you start dragging a clip near an existing clip in the timeline, the old clip will simply jump to a new track, so you can manage the conflict on your own, rather than corrupting the timeline. J and L cuts are also easily created according to what they mentioned, although we did not see this in the demo.

Another big change includes the ability to audition clips without affecting the timeline. Imagine you are editing a scene, you have a variety of clips you could insert at a particular point, and you want to see which clip feels best. It used to be that you performed some pretty scary timeline acrobatics (or even created a new project), and inserted clips one at a time. Double clicking now brings up a meta-timeline which allows you to rapidly try a variety of clips before settling on the one you want. You can always change your mind, and none of your choices will harm the real timeline. Final Cut Pro X also now offers a much better way to do precomps, aka. nested timelines. Normally these appear as a single track, but if you need to edit them, double clicking will cause the precomp to expand. There are other features that were shown, but it’s easier to show you the video.

So who was right? It’s too early to tell. The dog and pony show was quite impressive, but like any other professional app, you really need to use it for awhile before you can pass final judgement. I think the app shows great promise, but what little we saw at the Supermeet raises more questions than it answers. What of the other apps in the Final Cute Suite? What about migrating old projects? How extensive are the keyboard controls, really?

The new Final Cut Pro X will be available in June through the Mac App Store, for $299. The price has sparked controversy in the editing community. Many folks believe this price point will mean less work for editors, as clients will just attempt to do it themselves, (with the implication that they will fail horribly). Some people may indeed do that, but I say those people were never really your clients. The application is just a tool, and editing is an art, as well as a skill involving a lot of experience and talent. Those that have a budget understand that, and will still ring you up. The same thing happened in every other industry I can think of. Wrenches are cheap, as are shop manuals, but I still hire a mechanic to take care of my car.

octothorpe: (Default)
This is a test image from Flickrbooth, a plug-in for Photo Booth.app. It can upload the pics you take to Flickr, and the videos to YouTube. I wonder if it can be modified to upload videos to Flickr.



Yes, I am alive.

I just haven't felt like macroblogging in awhile.
octothorpe: (Default)
This is a test image from Flickrbooth, a plug-in for Photo Booth.app. It can upload the pics you take to Flickr, and the videos to YouTube. I wonder if it can be modified to upload videos to Flickr.



Yes, I am alive.

I just haven't felt like macroblogging in awhile.
octothorpe: (Default)
Originally posted on my non-LJ blog:

http://localtype.org/2008/06/story/iphone_3gs_poison_pill/


The new iPhone 3G has been announced, and will be available on July 11th. The big hardware change is the fast 3G UMTS/HSDPA radio along with a GPS radio (as I confirmed with Andy Ihnatko) for all your stalking needs. The case itself is mildly different, now having a black (or white) plastic back, no doubt to allow radio signals to send and receive more easily than through aluminium. Oh, and one more thing, the price. The new iPhone 3G will ship at $199 USD for the 8GB version, and $299 USD for the 16GB version.

With the iPhone 3G, we're also dealing with a new software platform. The iPhone 2.0 SDK allows 3rd party developers to create their own native applications for the hand-held device. This news is huge, although it comes with a surprise, both for users, and for developers.

It's been rumoured for some time that Apple would have pretty tight control over the applications on the iPhone, but now it's official. Every iPhone application must go through the App Store. Not only that, but all applications are wrapped in a DRM layer, yes, even the free applications. There is an exception, which is to distribute your own application, but that is limited to 100 iPhones. This limitation knocks out any custom application a large company may want to deploy to their mobile users. It also prevents software developers who want to distribute their own apps. This pervasive DRM scheme is disturbing, as it gets users to accept DRM in their basic application purchases. Extend this to the desktop, and you have a very user-unfriendly environment.

If Apple limited application distribution just to make sure all applications "played nice" on the iPhone, that would be understandable, however, they've already done that through their SDK. If you create an application using XCode and the iPhone SDK, you can only create an application that plays by the rules.

So if quality control isn't the reason, what is? It's the revenue! While it is true you can put an application on the App Store for free, Apple has strongly encouraged developers to charge for them by creating a "lite" version of an app downloadable for free, and a "full" version for a price. Giving developers money for their wares isn't a bad thing, but if you sell an application in the App Store, Apple takes a 30% cut. To me, that seems like quite a lot, considering it's not that difficult to set up a website and a paypal account. On the other hand, the App Store is available in one click on every iPhone.

Apple's deal with AT&T has changed, and with apologies to Darth Vader, pray it doesn't change again. So you think the new iPhone 3G is cheaper? Let's do the math, shall we? The new low-end iPhone is now $199. AT&T has now changed their rate plan. The cheapest plan to get you what you were getting for a previous iPhone data account is now $15 more a month ($10 for the 3G data, and an extra $5 for the SMS plan they gimped). Over a 2 year contract, that's an extra $360 over the original baseline iPhone plan. Of course, everyone I know needs more than 450 minutes of talk time per month, so you'll probably need to add some additional time on that as well.

To make sure you pay the piper, those in the US will be forced to sign an AT&T contract when they purchase the iPhone 3G. What this means for online sales, I am not sure. Will the iPhone no longer be available through online channels? That may hurt sales in the US. How many AT&T reps will be available in Apple retail stores to sign up customers? The answer is "not enough". With the first generation iPhone, you purchased it from anywhere, and plugged it into your computer. iTunes would launch, and you were asked to sign up with AT&T. No long queues, no annoying sales drone, and no waiting. Boom. It was done. Now, you have to go through the inelegant process we ditched when the iPhone first arrived. They took one of the most elegant things about the iPhone buying experience and threw it in the toilet.

It's not even out, and it's the best phone on the planet, not because it has more features than other phones, but the features it does have provide a better experience for the user.
octothorpe: (Default)
Originally posted on my non-LJ blog:

http://localtype.org/2008/06/story/iphone_3gs_poison_pill/


The new iPhone 3G has been announced, and will be available on July 11th. The big hardware change is the fast 3G UMTS/HSDPA radio along with a GPS radio (as I confirmed with Andy Ihnatko) for all your stalking needs. The case itself is mildly different, now having a black (or white) plastic back, no doubt to allow radio signals to send and receive more easily than through aluminium. Oh, and one more thing, the price. The new iPhone 3G will ship at $199 USD for the 8GB version, and $299 USD for the 16GB version.

With the iPhone 3G, we're also dealing with a new software platform. The iPhone 2.0 SDK allows 3rd party developers to create their own native applications for the hand-held device. This news is huge, although it comes with a surprise, both for users, and for developers.

It's been rumoured for some time that Apple would have pretty tight control over the applications on the iPhone, but now it's official. Every iPhone application must go through the App Store. Not only that, but all applications are wrapped in a DRM layer, yes, even the free applications. There is an exception, which is to distribute your own application, but that is limited to 100 iPhones. This limitation knocks out any custom application a large company may want to deploy to their mobile users. It also prevents software developers who want to distribute their own apps. This pervasive DRM scheme is disturbing, as it gets users to accept DRM in their basic application purchases. Extend this to the desktop, and you have a very user-unfriendly environment.

If Apple limited application distribution just to make sure all applications "played nice" on the iPhone, that would be understandable, however, they've already done that through their SDK. If you create an application using XCode and the iPhone SDK, you can only create an application that plays by the rules.

So if quality control isn't the reason, what is? It's the revenue! While it is true you can put an application on the App Store for free, Apple has strongly encouraged developers to charge for them by creating a "lite" version of an app downloadable for free, and a "full" version for a price. Giving developers money for their wares isn't a bad thing, but if you sell an application in the App Store, Apple takes a 30% cut. To me, that seems like quite a lot, considering it's not that difficult to set up a website and a paypal account. On the other hand, the App Store is available in one click on every iPhone.

Apple's deal with AT&T has changed, and with apologies to Darth Vader, pray it doesn't change again. So you think the new iPhone 3G is cheaper? Let's do the math, shall we? The new low-end iPhone is now $199. AT&T has now changed their rate plan. The cheapest plan to get you what you were getting for a previous iPhone data account is now $15 more a month ($10 for the 3G data, and an extra $5 for the SMS plan they gimped). Over a 2 year contract, that's an extra $360 over the original baseline iPhone plan. Of course, everyone I know needs more than 450 minutes of talk time per month, so you'll probably need to add some additional time on that as well.

To make sure you pay the piper, those in the US will be forced to sign an AT&T contract when they purchase the iPhone 3G. What this means for online sales, I am not sure. Will the iPhone no longer be available through online channels? That may hurt sales in the US. How many AT&T reps will be available in Apple retail stores to sign up customers? The answer is "not enough". With the first generation iPhone, you purchased it from anywhere, and plugged it into your computer. iTunes would launch, and you were asked to sign up with AT&T. No long queues, no annoying sales drone, and no waiting. Boom. It was done. Now, you have to go through the inelegant process we ditched when the iPhone first arrived. They took one of the most elegant things about the iPhone buying experience and threw it in the toilet.

It's not even out, and it's the best phone on the planet, not because it has more features than other phones, but the features it does have provide a better experience for the user.
octothorpe: (neo)
Originally posted on LocalType:

So it seems, some sites are saying that the new iMac, clocking in at 3.06GHz is "overclocked". Overclocking, according to Wikipedia, is the process of forcing a computer component to run at a higher clock rate than it was designed for or was designated by the manufacturer. This usually voids the warranty of the processor, and would be a considerable liability for Apple, as they would have set themselves up for a massive lawsuit. It's simply not in Apple's best interests to do such a thing.

Instead, Apple more than likely struck an exclusivity arrangement with Intel when Apple decided to make the transition from PPC-based chips to Intel-based chips. Such agreements are somewhat common in the business world, and *very* common when the negotiations involve Steve Jobs.

CPUs run through a bin process. The individual chips are automatically tested to run at various frequencies (clock rates), and when they fail, they go into a bin (pile) labeled with the clock frequency of the last "passed" test. This means that the plants have a much greater yield, as almost all parts can be sold, if not at the highest speed, at some fraction thereof. When a change to the fabrication takes place, higher frequencies are possible, but yield often suffers for the highest frequencies during the first several months. This is where Apple comes in.

Apple sells a lot of computers. However, the amount of computers it sells is but a small fraction of the overall computers that are sold around the world. Apple signing an exclusivity agreement with Intel for the highest-rated chips is a win for both companies, as Intel won't suffer the bad PR of a short supply, and Apple gets great PR for having the fastest CPU of its class. Of course, those highest-end chips come with a hefty price tag, so Intel is making quite the profit off the agreement as well. This argument makes much more sense than the idea that Apple is somehow "overclocking" an Intel part.
octothorpe: (neo)
Originally posted on LocalType:

So it seems, some sites are saying that the new iMac, clocking in at 3.06GHz is "overclocked". Overclocking, according to Wikipedia, is the process of forcing a computer component to run at a higher clock rate than it was designed for or was designated by the manufacturer. This usually voids the warranty of the processor, and would be a considerable liability for Apple, as they would have set themselves up for a massive lawsuit. It's simply not in Apple's best interests to do such a thing.

Instead, Apple more than likely struck an exclusivity arrangement with Intel when Apple decided to make the transition from PPC-based chips to Intel-based chips. Such agreements are somewhat common in the business world, and *very* common when the negotiations involve Steve Jobs.

CPUs run through a bin process. The individual chips are automatically tested to run at various frequencies (clock rates), and when they fail, they go into a bin (pile) labeled with the clock frequency of the last "passed" test. This means that the plants have a much greater yield, as almost all parts can be sold, if not at the highest speed, at some fraction thereof. When a change to the fabrication takes place, higher frequencies are possible, but yield often suffers for the highest frequencies during the first several months. This is where Apple comes in.

Apple sells a lot of computers. However, the amount of computers it sells is but a small fraction of the overall computers that are sold around the world. Apple signing an exclusivity agreement with Intel for the highest-rated chips is a win for both companies, as Intel won't suffer the bad PR of a short supply, and Apple gets great PR for having the fastest CPU of its class. Of course, those highest-end chips come with a hefty price tag, so Intel is making quite the profit off the agreement as well. This argument makes much more sense than the idea that Apple is somehow "overclocking" an Intel part.
octothorpe: (Default)
So I was working super hard these last couple of days, so I could only keep half an eye on the Stevenote as it was happening (yay liveblogging). Digging the stuff, as usual. A few things that got me:


The new "Time Capsule", aka "Airport Really Extreme We Mean It This Time", aka "Apple iSAN":
Far cooler than you may think. Now you've got cheap network addressable backup. Rock. The Fuck. On. Are backups sexy? Well, no, but losing your data is decidedly the un-sexy. Losing your data gets you un-laid.

Macbook Air. Dayum, that is one sechsaaaayyy beast! It's also the laptop equivalent of the old G4 Cube. I loved the cube. The market didn't. Too expensive, too slow, and all those complaints about "cracks". At least the Air's battery can be replaced at an Apple Store for the cost of the battery ($129), labour is free. I'd get one, but the reality is that I need a higher resolution on the screen (and a real graphics card). I imagine the new Macbook Pros will have all the cool multi-touch stuff when they get refreshed.

New AppleTV/iTouch. So both these toys get upgrades, but the people who purchased an iTouch have to fork over $20 to get the software upgrade? Lame. This is as lame as when they charged $5 to "unlock" the 802.11n capabilities in the macbook and macbook pro (they crippled it in software, and held it for ransom. Folks who dual booted into Windows saw the hardware for what it *really* was, and bitched). Their response was "they had to charge, by law", and mentioning something about Sarbanes-Oxley. Whatever. That's history.

iTunes Store Rentals are kinda nickel-and-dimed. The tiered pricing structure is a bit annoying, but I am sure it will be popular. Tiered pricing is very un-Apple, but it is *very* "Big Content". I think Apple is seeing the writing on the wall, and noticing the bit of iTunes Store backlash. They can't make money if they have no content to sell. At the moment, Apple/iTunes doesn't have a publishing "label". I imagine this will be changing in the near future. One thing I don't understand; if you download a rental to your iPod, and then watch it, but never synch your iPod back to your computer, how does it know you've past the 24 hour point, and can no longer view it? Does iTunes "move" or artificially lock the file so if it's on an iPod, you can't watch it on your computer until you've re-docked? I should look into this.
octothorpe: (Default)
So I was working super hard these last couple of days, so I could only keep half an eye on the Stevenote as it was happening (yay liveblogging). Digging the stuff, as usual. A few things that got me:


The new "Time Capsule", aka "Airport Really Extreme We Mean It This Time", aka "Apple iSAN":
Far cooler than you may think. Now you've got cheap network addressable backup. Rock. The Fuck. On. Are backups sexy? Well, no, but losing your data is decidedly the un-sexy. Losing your data gets you un-laid.

Macbook Air. Dayum, that is one sechsaaaayyy beast! It's also the laptop equivalent of the old G4 Cube. I loved the cube. The market didn't. Too expensive, too slow, and all those complaints about "cracks". At least the Air's battery can be replaced at an Apple Store for the cost of the battery ($129), labour is free. I'd get one, but the reality is that I need a higher resolution on the screen (and a real graphics card). I imagine the new Macbook Pros will have all the cool multi-touch stuff when they get refreshed.

New AppleTV/iTouch. So both these toys get upgrades, but the people who purchased an iTouch have to fork over $20 to get the software upgrade? Lame. This is as lame as when they charged $5 to "unlock" the 802.11n capabilities in the macbook and macbook pro (they crippled it in software, and held it for ransom. Folks who dual booted into Windows saw the hardware for what it *really* was, and bitched). Their response was "they had to charge, by law", and mentioning something about Sarbanes-Oxley. Whatever. That's history.

iTunes Store Rentals are kinda nickel-and-dimed. The tiered pricing structure is a bit annoying, but I am sure it will be popular. Tiered pricing is very un-Apple, but it is *very* "Big Content". I think Apple is seeing the writing on the wall, and noticing the bit of iTunes Store backlash. They can't make money if they have no content to sell. At the moment, Apple/iTunes doesn't have a publishing "label". I imagine this will be changing in the near future. One thing I don't understand; if you download a rental to your iPod, and then watch it, but never synch your iPod back to your computer, how does it know you've past the 24 hour point, and can no longer view it? Does iTunes "move" or artificially lock the file so if it's on an iPod, you can't watch it on your computer until you've re-docked? I should look into this.
octothorpe: (neo)
Originally published on one of my personal non-LJ blogs Localtype.

John Gruber, once programmer for BareBones, and now full-time blogger has once again taken another writer to task for writing a blatantly inaccurate Apple article. I want to root for Gruber. I am glad that *someone* is calling "journalists" out for not actually doing research, or worse, doing the research and misrepresenting facts. Unfortunately Gruber tends to not only point out factual inaccuracies, he often falls into the trap of attacking personal style. In his current article, Gruber picks apart Adam L. Penenberg's cover story "All Eyes on Apple: Will the gray light of January cool the world's hottest company?". A lot of what Gruber writes is true. He's pointing out factual inaccuracies in the article, and correcting them. In several places, however, he crosses the line into petty stylistic argument, diluting his original intent. There are several examples:

Adam L. Penenberg: Yet this is also a dangerous moment for Apple. In a way the company has never seen, the barbarians are massing at the gates.

John Gruber: 'Never' is a long time ago, but I'm sure that's exactly the case and isn't in the least bit an exaggeration just to frame the entire piece in epic terms.

Right here, John makes his first petty remark. "Never" in this case doesn't refer to time immemorial, but rather "the life of Apple, Inc (nee Apple Computer, Inc). John calls him out for exaggeration, but not only does John do the same, but also frames a straw man argument.

ALP: From hardware to software to services, major competitors with serious R&D and marketing budgets are laying siege to the House of Jobs.

JG: Calling Apple the "House of Jobs", or some such, is like using verbs other than said when writing dialogue. Just use "said", and just call Apple "Apple". A good rule of thumb, by the way, is that the more a writer attributes the actions of Apple, an enormous corporation with thousands of talented employees, to Steve Jobs, who is just one man and neither an engineer nor a designer, the more likely the writer is an idiot, a hack, or both.

This is just blatantly petty. These words are stylistic choice on behalf of the writer. In the original article, John links to an article in the New York Times written by Elmore Leonard from 2001 which can basically be summed up as "If you want to be a good writer, don't use cliches". There are times to use verbs other than "said" to continue dialogue, and there are times not to. I think a very important point that John is missing is while Apple is a company filled with thousands of employees, in the end, all products get the personal approval of Steve. "House of Steve" doesn't imply that he's the only one in the house. He is, however, Master of that house. There are many Awesome Products of Awesomely Awesome Awesomeness inside Apple that never saw the light of day just because Steve didn't like it. Yes, it takes an army to make a product, but Steve is the gate keeper. Calling ALP by inference an "idiot, hack, or both" is insulting, and a personal attack. JG should keep in mind ALP is a published writer with an ongoing contract, and not a blogger and T-shirt salesman.

ALP: It's weeks before Christmas, and all through the house, there's an iPhone, a touch screen, and no need for a mouse. But Jobs, the "brilliant," "visionary" "genius" with a knack for creating "insanely great" consumer products, may well be wondering whether next year will be different. Merry Christmas, Steve. Enjoy it while it lasts.

JG: Those unattributed quotes lead me to suspect Penenberg is an "untalented" "hack" and that Fast Company's "copy editing" amounts to little more than right-clicking the green squiggly grammar-checker underlines in Microsoft Word. Seriously, what's up with the quotes?

Again, this is a stylistic thing, and JG is creating another straw-man to knock down. If you read any interview or story about Steve Jobs, you will almost-always see those words used. They now fall into the category of "common knowledge" and no longer require attribution. Again, JG attacks the man, personally, as well as the publication. Attack the content. Don't attack the person. Personally, I think all the quotes make that particular paragraph difficult to read, but again, it's a style thing. I got over it.

ALP: In an age increasingly defined by interoperability and technical collaboration, Jobs still refuses to license Apple's operating system.

JG: Because there are so many companies making so much money "licensing their operating system", other than Microsoft. Worked out great for Apple the last time they tried it a decade ago, and it's worked out great for Palm now, right?
(Note also that all these decisions are, again, solely attributed to Jobs's personal whim, rather than to Apple as a company.)


JG has a very valid point, although the point is actually inferred, rather than explicitly stated. I'm ok with that, although his comment in parenthesis is again based on a straw-man. ALP Never says these decisions are *solely* made via Steve's personal whim. Of course there are many factors involved in the decisions of the company, but Steve *is* the final arbiter. It just so happens that Steve's "whim" is often in Apple's best interest, although that hasn't always been the case.

ALP: Sprint has a touch-screen phone that runs "thousands" of third-party applications

JG: And they're all great.

JG's comment is pure snark. At least the phone from Sprint has the *possibility* of having good apps. I'd even go so far as to say that JG implies that all the applications on the iPhone are great. I would differ with that assessment.

John, I have been following your writing since the beginning of DF. I know you're capable of good writing. Making these petty arguments only brings you down. Stick with the content, not the person. Don't play "stupid" when a writer uses hyperbole. Allow for stylistic writing that differs from your own. You'll get more respect from your readers, and your peers.
octothorpe: (neo)
Originally published on one of my personal non-LJ blogs Localtype.

John Gruber, once programmer for BareBones, and now full-time blogger has once again taken another writer to task for writing a blatantly inaccurate Apple article. I want to root for Gruber. I am glad that *someone* is calling "journalists" out for not actually doing research, or worse, doing the research and misrepresenting facts. Unfortunately Gruber tends to not only point out factual inaccuracies, he often falls into the trap of attacking personal style. In his current article, Gruber picks apart Adam L. Penenberg's cover story "All Eyes on Apple: Will the gray light of January cool the world's hottest company?". A lot of what Gruber writes is true. He's pointing out factual inaccuracies in the article, and correcting them. In several places, however, he crosses the line into petty stylistic argument, diluting his original intent. There are several examples:

Adam L. Penenberg: Yet this is also a dangerous moment for Apple. In a way the company has never seen, the barbarians are massing at the gates.

John Gruber: 'Never' is a long time ago, but I'm sure that's exactly the case and isn't in the least bit an exaggeration just to frame the entire piece in epic terms.

Right here, John makes his first petty remark. "Never" in this case doesn't refer to time immemorial, but rather "the life of Apple, Inc (nee Apple Computer, Inc). John calls him out for exaggeration, but not only does John do the same, but also frames a straw man argument.

ALP: From hardware to software to services, major competitors with serious R&D and marketing budgets are laying siege to the House of Jobs.

JG: Calling Apple the "House of Jobs", or some such, is like using verbs other than said when writing dialogue. Just use "said", and just call Apple "Apple". A good rule of thumb, by the way, is that the more a writer attributes the actions of Apple, an enormous corporation with thousands of talented employees, to Steve Jobs, who is just one man and neither an engineer nor a designer, the more likely the writer is an idiot, a hack, or both.

This is just blatantly petty. These words are stylistic choice on behalf of the writer. In the original article, John links to an article in the New York Times written by Elmore Leonard from 2001 which can basically be summed up as "If you want to be a good writer, don't use cliches". There are times to use verbs other than "said" to continue dialogue, and there are times not to. I think a very important point that John is missing is while Apple is a company filled with thousands of employees, in the end, all products get the personal approval of Steve. "House of Steve" doesn't imply that he's the only one in the house. He is, however, Master of that house. There are many Awesome Products of Awesomely Awesome Awesomeness inside Apple that never saw the light of day just because Steve didn't like it. Yes, it takes an army to make a product, but Steve is the gate keeper. Calling ALP by inference an "idiot, hack, or both" is insulting, and a personal attack. JG should keep in mind ALP is a published writer with an ongoing contract, and not a blogger and T-shirt salesman.

ALP: It's weeks before Christmas, and all through the house, there's an iPhone, a touch screen, and no need for a mouse. But Jobs, the "brilliant," "visionary" "genius" with a knack for creating "insanely great" consumer products, may well be wondering whether next year will be different. Merry Christmas, Steve. Enjoy it while it lasts.

JG: Those unattributed quotes lead me to suspect Penenberg is an "untalented" "hack" and that Fast Company's "copy editing" amounts to little more than right-clicking the green squiggly grammar-checker underlines in Microsoft Word. Seriously, what's up with the quotes?

Again, this is a stylistic thing, and JG is creating another straw-man to knock down. If you read any interview or story about Steve Jobs, you will almost-always see those words used. They now fall into the category of "common knowledge" and no longer require attribution. Again, JG attacks the man, personally, as well as the publication. Attack the content. Don't attack the person. Personally, I think all the quotes make that particular paragraph difficult to read, but again, it's a style thing. I got over it.

ALP: In an age increasingly defined by interoperability and technical collaboration, Jobs still refuses to license Apple's operating system.

JG: Because there are so many companies making so much money "licensing their operating system", other than Microsoft. Worked out great for Apple the last time they tried it a decade ago, and it's worked out great for Palm now, right?
(Note also that all these decisions are, again, solely attributed to Jobs's personal whim, rather than to Apple as a company.)


JG has a very valid point, although the point is actually inferred, rather than explicitly stated. I'm ok with that, although his comment in parenthesis is again based on a straw-man. ALP Never says these decisions are *solely* made via Steve's personal whim. Of course there are many factors involved in the decisions of the company, but Steve *is* the final arbiter. It just so happens that Steve's "whim" is often in Apple's best interest, although that hasn't always been the case.

ALP: Sprint has a touch-screen phone that runs "thousands" of third-party applications

JG: And they're all great.

JG's comment is pure snark. At least the phone from Sprint has the *possibility* of having good apps. I'd even go so far as to say that JG implies that all the applications on the iPhone are great. I would differ with that assessment.

John, I have been following your writing since the beginning of DF. I know you're capable of good writing. Making these petty arguments only brings you down. Stick with the content, not the person. Don't play "stupid" when a writer uses hyperbole. Allow for stylistic writing that differs from your own. You'll get more respect from your readers, and your peers.
octothorpe: (Default)
Just updated Localtype with the news from the World Wide Developers Conference.

LocalType: Cupertino: Start Your Photocopiers!
octothorpe: (Default)
Just updated Localtype with the news from the World Wide Developers Conference.

LocalType: Cupertino: Start Your Photocopiers!
octothorpe: (Default)
Pasted from my latest Localtype entry:

Apple has become a media distribution giant, and they’re poised to get even bigger. iTunes has shown itself to be the digital hub, allowing you to organise, purchase, and play digital media. Now we have the Apple TV, also being piloted by iTunes, allowing you to watch iTunes-managed videos on your television. There is however, a missing piece.

Long ago, when MP3s were becoming popular and Napster was all the rage, there was another type of MP3 sharing application and website called Audio Galaxy. It was wonderful to share information with other fans of mainstream and obscure music. Audio Galaxy’s position was unique. It had an actual community associated with their product, and an application called “Satellite”. You used the website in conjunction with the application to get music. All you had to do was keep your computer at home plugged into the internet, with the Satellite application up and running, then hit the AG website to look for music. Clicking on a song would put it into your Queue, managed on the website. The Satellite application would sense music in your queue, and begin downloading. This allowed you to search and queue music from any web browser, and have it waiting for you when you got home. It was genius, and it’s a shame they had to go away. Why does this matter?

Currently, Apple’s video service is pretty good, but there is a lag. You can’t click on a video in the iTunes Store, and immediately start watching it. You have to download a good chunk before your remaining time to download is equal or less than the amount of time required to watch the show, and obviously skipping ahead is straight-out. What if I could keep iTunes open on my machine at home, and set it up as the “default downloader”, allowing me to use iTunes on another machine to buy and queue up my purchases? When I get home, I can have all my new videos synched to my Apple TV.

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